Our Staff

The team behind Endcap Brief

Devin McDonnell
Co-Founder & Editor

Devin covers the intersection of retail strategy, consumer behavior, and the forces reshaping how America shops. Before Endcap Brief, he spent years tracking the retail industry across media and research.

Mike Santos
Co-Founder & Publisher

Mike oversees the business and product side of Endcap Brief, from audience growth to platform development. His background spans digital media, technology, and entrepreneurship.

Editorial accountability

Article bylines link readers back to this team page. Staff and contributor bios describe each person’s public role; a generic Staff Writer byline represents reporting produced and reviewed by the Endcap editorial team.

Questions about sourcing, corrections, potential conflicts, interviews, or partnerships should be sent through the Contact page so the request can be reviewed and routed.

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